Innovation is losing its luster. I see it in meetings and conversations every day. After years of being the darling of leadership gurus, the craft of creating original value is facing a growing skepticism that borders on antagonism.
Why? This is more than an academic question. If this is simply fatigue, the inevitable byproduct of excessive exposure, then we innovators can doggedly push ahead, burnishing our portfolio of established techniques. But there may well be something more to this discontent. Innovation could be falling out of favor because it doesn’t solve important problems that really matter in our new economy.
If that’s the case … and I think it is … then we need to undertake a new set of far more difficult innovation challenges.